Where's The Romance — Preliminary Summary

The “Where’s the Romance?” poll, sponsored by Caesars Pocono Resorts and administered to 984 people involved in relationships from January 24 – 27, 2008, asked questions ranging from gift giving to romantic plans and gender responsibility. We learned that women want men to plan for Valentine’s Day while men don’t make any plans at all!

KEY RESULTS

• Valentine’s Day is not a top priority—even for men in relationships.

→ 70% of men polled had yet to make plans two weeks before Valentine’s Day.

→ 61% of women do not expect their partner to plan something special for Valentine’s Day.

→ 68% of women believe that men should be responsible for Valentine’s Day plans.

• Most men have yet to consider Valentine’s Day and some plan to do nothing at all!

→ 53% of men polled think they’re at least “very romantic”.

→ Only 43% of men agree that Valentine’s Day is stressful.

→ Of the men that have yet to prepare, 57% haven’t thought about it yet, 20% will do nothing to celebrate, 12% don’t know what to do and 6% don’t have time to think about it.

• Women have come to expect that if there are plans for Valentine’s Day, they’ll be last minute and uncreative.

→ 50% of women expect their partner to wait until less than three days before Valentine’s Day to plan anything.

→ Of the men planning a romantic activity for Valentine’s Day, 61% will take their partner out for dinner, 21% will take their partner on a romantic getaway, 16% will make a romantic dinner at home.

→ Over a third of the women ranked a romantic getaway as their ideal way to spend Valentine’s Day, while a romantic dinner out ranked second (31%) and a romantic dinner at home ranked third (21%).

• Women prefer gifts of jewelry, but men seem dead set on a card and/or flowers. Real original, guys!

→ A card is the most popular male go-to gift (59%) with 42% giving flowers, 19% giving sweets, 13% giving jewelry and 12% giving nothing.

→ From a female perspective, diamonds are still a girl’s best friend with the 38% of women respondents saying they would prefer a gift of jewelry. 28% would be happy with a card, 21% would like flowers, 11% want candy and 4% want lingerie.

Poll conducted online by Zoomerang with 984 respondents, +/– 3.5%

For additional information, including a copy of the “Where’s the Romance?” poll, please contact:
Megan Lauria, MRA for Caesars Pocono Resorts
meganl@mragroup.com